Listing Agents vs. Selling Agents: What’s the Difference?
When it comes to buying or selling property, having an experienced real estate professional on your side makes all the difference. If you’ve decided to work with an agent, you may be wondering: what’s the difference between a listing agent and a selling agent—and which one is right for me?
The key distinction lies in who they represent. Listing agents work on behalf of sellers, marketing and promoting properties to attract buyers. Selling agents—often called buyer’s agents—guide buyers through the process of finding and purchasing the right property. Both play vital roles in a successful transaction, and each brings a unique set of skills to the table.
Let’s take a closer look at what each does and how they can help you achieve your real estate goals.
What Does a Listing Agent Do?
If you’re preparing to sell land, you’ll want a knowledgeable listing agent who understands the local market. Their job is to help you market your property effectively and guide you through every step of the sale.
A listing agent’s responsibilities often include:
Setting the right price through market research and comparative analysis
Preparing and optimizing listings with photos, videos, and descriptions
Marketing your property across multiple channels
Scheduling and coordinating showings
Networking with other real estate professionals
Managing offers and facilitating negotiations
Organizing contracts and closing documents
It’s important to ask about an agent’s experience with land sales specifically. Some may excel in residential real estate but lack the connections and expertise needed to market land effectively. Choosing an agent who knows the land market can give you a serious advantage.
What Does a Selling Agent Do?
A selling agent, or buyer’s agent, represents the interests of the buyer. Their role is to help you find land that fits your needs and make sure you have support at every step until closing day.
A selling agent may help with:
Identifying property needs such as location, acreage, price, and land use
Researching zoning laws, restrictions, and potential uses
Curating a list of suitable properties
Answering financing questions and assisting with pre-approvals
Scheduling and attending property showings
Drafting offers and communicating with listing agents
Coordinating inspections, surveys, and other due diligence tasks
As with listing agents, choose a selling agent with experience. Agents who primarily sell homes may not be as familiar with the unique considerations of buying raw or agricultural land.
The Bottom Line
Whether you’re selling or buying land, the right real estate agent is your advocate and guide through a complex process. Both listing and selling agents bring valuable expertise—but their strengths differ based on which side of the transaction they represent.
At Preferred Properties of Texas, our team has extensive experience in land transactions and is ready to help you buy or sell with confidence. Call us today, let us put our knowledge to work for you!
Preferred Properties of Texas is here to help you find the right property to fit your needs. Give us a call today!
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